ReferralBase sends each of your prospects a series of 11 or more focused and automated LeadE-Lert e-mails, targeted to the borrower type you choose (1st-Time Buyer, Repeat Buyer, Refinance, 1xClose Cnstr-perm). Each E-Lert appears to be coming from you and gives your prospects must-know information about home financing. As a result, they come to know you as a trusted advisor and as their preferred loan source.

To see what your prospects get, click any of the links below to receive that E-Lert.

Click here to receive them all at once.

E-Lert: How to get the best mortgage deal E-Lert: Who determines mortgage rates? E-Lert: Good faith estimate versus APR E-Lert: The $$ advantages of pre-approval E-Lert: Get the seller to pay you E-Lert: Should you pay discount points? E-Lert: Save $$ when you close E-Lert: Grading your credit E-Lert: Mortgage insurance--friend or foe? E-Lert: What's deductible when you purchase? E-Lert: What to bring to loan application E-Lert: When does it pay to refinance? E-Lert: Mortgage rate measuring sticks E-Lert: What's deductible when you refinance? E-Lert: Be the banker when you build E-Lert: Tips to save $$ when you build E-Lert: What to expect with a one-time close E-Lert: Don't take risks when you build E-Lert: Home construction tax benefits

LeadE-Lert follows-up automatically while you take loan applications, educates your prospects to make decisions not based on rate alone, and keeps your name in front of each prospect during their critical decision-making period.

You activate LeadE-Lert as soon as a prospect gives you their home or business e-mail address:

1. Enter [ReferralBase].

2. Enter the prospect's name, e-mail address and referral source (see ReferE-Lert).

3. Choose borrower type (1st-Time Buyer, Repeat Buyer, Refinance, 1xClose Cnstr-perm). Select E-Lert  frequency (Daily, Every Other  Day, Weekly, Bi-Beekly or Monthly).

4. Push [Save Information]. You're done. LeadE-Lert turns your leads into loans. E-Lerts continue until the full series has been delivered or until you convert your prospect to a customer (and start sending them LoanE-Lert and My Mortgage Matters).

Stay in touch with all your leads.