My Mortgage Matters is a consumer-oriented on-line newsletter calculated to turn a few dollars in annual investment into thousands of dollars in annual profit. Stay in touch with every prospect and loan customer by providing your own on-line newsletter packed with information on legal matters, tax tips, landscaping ideas, home maintenance, financing fundamentals and other helpful hints to make life easier for homeowners.

A typical borrower finances or refinances a home three times a decade and pays $3,000 in mortgage commissions. Capture just a third of their business and each one will give you $100 per year in profit. Stay in touch with 1,000 and earn $100,000 annually from your ReferralBase.

ReferralBase bi-monthly sends "from you" a My Mortgage Matters E-Lert to all of your prospects and customers. Each E-Lert includes a hyperlink to the My Mortgage Matters Web page containing the latest and archived issues. When your prospects and customers click on the hyperlink, they are greeted by a My Mortgage Matters web page with a banner with your contact information. With no printing, no postage and no hassles:

• you reinforce the value your customers saw in you and establish a similar value in the minds of prospects who previously missed the boat,
• you never throw away another lead, but instead harvest the hundreds or thousands of dollars it will produce in years ahead, and
• you earn repeat business from a more loyal customer base—your customers truly prefer to stay with you, if only you will stay in touch.

You activate My Mortgage Matters whenever you add a prospect or customer:

1. Click on [ReferralBase] and select [Add Prospect] or [Add Customer].
2. Enter your prospect's/customer's name, e-mail address and referral source (see ReferE-Lert).
3. Choose borrower type (1^st-time buyer, repeat buyer, refinance, 1xClose cnstr-perm).
4. Select My Mortgage Matters option.
5. Push [Save Information]. You're done. The My Mortgage Matters newsletter puts your name 6 times a year in front of every one of your prospects and customers.

Capture the lifetime value of all your leads—stay in touch with every borrower you meet.

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